Text

STRATEGIES FOR E-BUSINESS : Creating Value Through Electronic and Mobil Commerce : concepts and cases

---

This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present

---

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

-

No. Panggil

-

Penerbit

United Kingdom : Pearson Education Limited., 2014

Deskripsi Fisik

-

Bahasa

English

ISBN/ISSN

978-1-292-08239-4

Klasifikasi

NONE

Tipe Isi

text

Tipe Media

-

Tipe Pembawa

-

Edisi

Ed. 3

Subjek

Strategic Business
Strategic Planning
E-Commerce
E-Business

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar