Text

Introduction to Electronic Commerce and Social Commerce

---

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters) a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI ten new learning outcomes and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual Test Bank questions for each chapter Powerpoint Lecture Notes and a Companion Website that includes EC support technologies as well as online files.

The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM EC Technology Business Intelligence, including Data-, Text-, and Web Mining E-Collaboration and Competition in Cyberspace.

---

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

-

No. Panggil

537 TUR i

Penerbit

Switzerland : Springer International Publishing AG., 2017

Deskripsi Fisik

-

Bahasa

English

ISBN/ISSN

978-3-319-50091-1

Klasifikasi

537

Tipe Isi

text

Tipe Media

-

Tipe Pembawa

-

Edisi

Ed. 4

Subjek

E-Commerce
Electronics
E-Marketplaces

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar