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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

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The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

Switzerland : Palgrave Macmillan., 2019

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

978-3030119102

Klasifikasi

NONE

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing Strategy
Pemasaran - Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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