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B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth

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B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management.

Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

658.802 HAL b

Penerbit

London : Kogan Page., 2020

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

978-1-78966-255-9

Klasifikasi

658.802

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

Ed. 1

Subjek

Internet Marketing
Internet Advertising
Social Media - Marketing
Data Transmission Systems

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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