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Digital Marketing Strategy: An Integrated Approach to Online Marketing

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Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.

Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

658.872 KIN d

Penerbit

London : Kogan Page., 2016

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

978-0-7494-7470-6

Klasifikasi

658.872

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

Ed. 1

Subjek

Digital Marketing
Internet Marketing
Strategic Planning
Business
E-Commerce

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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