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Lead!: Become the Leader You Were Born to Be
Dale Carnegie Training's unique and powerful approach to leadership development is based on the wisdom and expertise gained from developing leaders longer than anyone else in the marketplace. LEAD! is for new leaders and seasoned leaders alike who want to be effective. Readers will learn how to become a friendlier person, how to win people to their way of thinking, and most importantly, how to …
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- Ed. 1
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- 978-1-7225-2177-6
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Social Business Models In The Digital Economy: New Concepts And Contemporary …
Filling a gap in the current literature, this book addresses the social approach to the design and use of innovative business models in the digital economy. It focuses on three areas that are of increasing importance to businesses and industry today: social issues and sustainability; digitization; and new economic business models, specifically the sharing and circular economies. The authors aim…
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- 9783030297329
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Exploring Entrepreneurship
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses th…
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- Ed. 2
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- 978-1-47394-807-5
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Digital Business Models Driving Transformation and Innovation
This innovative edited collection explores digital business models (DBMs) in theory and practice to contribute to knowledge of how companies, organizations and networks can design, implement and apply DBMs. It views DBMs in a range of contexts and forms, which can be integrated in a number of ways, and aims to inspire and enable academics, students and practitioners to seize the opportunities p…
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Public Speaking for Engineers: Communicating Effectively with Clients, the Pu…
If you are like many people, the thought of giving a speech to a group of strangers can strike terror into your heart. As an engineer, you know that employers put a premium on soft skills such as public speaking, but you're puzzled about how you can improve your own performance. Shoots Veis understands your predicament. A practicing engineer himself, he often makes presentations to councils, zo…
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- 9780784414729
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STRATEGIES FOR E-BUSINESS : Creating Value Through Electronic and Mobil Comme…
This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and shar…
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- Ed. 3
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- 978-1-292-08239-4
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Mobile Electronic Commerce: Foundations, Development, and Applications
Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. Mobile Electronic Commerce: Foundations, Development, and Applications addresses the role of industry, academia, scientists, engineers, professionals, and students in …
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- Ed. 1
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- 978-1-4822-6424-1
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Introduction to Google Analytics: A Guide for Absolute Beginners
Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers …
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- Ed. 1
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- 978-1-4842-2829-6
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Built on Value : The Huawei Philosophy of Finance Management
This book presents the concept of value as the central component to success and longevity of the global ICT industry player, Huawei. It provides examples of how Huawei focuses on customers to pursue sustainable and profitable growth rather than focusing on capital market valuation which is a familiar scenario among Western companies. It is the business departments that are the creators of value…
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- Ed. 1
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- 978-981-13-7507-1
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- 658.15 HUA b
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategyuses proven strategies, best practices and anecdotes fro…
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- 9788-1-61308-339-0
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- 658.872 LEL t
The Belt and Road Strategy in International Business and Administration
This book examines the business aspects of the belt and road strategy. This strategy aims to connect countries along the routes in Asia, Europe, Africa, to strengthen the partnerships, and to construct a comprehensive and multilevel interconnected network to achieve pluralistic, independent, balanced, and sustainable development"--
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- 9781522584414
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Influencer Marketing for Brands: What YouTube and Instagram Can Teach You Abo…
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing―currently utilized with great success on Instagram and YouTube―is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals lookin…
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- 978-1-4842-5502-5
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Digital Minds - 12 Things Every Business Needs to Know About Digital Marketing
Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn't always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still in its infancy and th…
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- Ed. 2
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- 978-1-4602-8217-5
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- 658.872 WSI d
Leadership in the Creative Industries : Principles and Practice
A groundbreaking book that explores the theory and practice of leading in the creative workplace Leadership in the Creative Industries is a much-needed guide to the theory and practice of the creative leadership skills that are essential to lead effectively in creative fields. As the growth of creative industries continues to surge and “noncreative” businesses put increasing emphasis on …
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- 9781119334019
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- 658.482 9 MAL l
Mastering Financial Accounting Essentials : The Critical Nuts and Bolts
In light of recent accounting scandals, it is critical that all fi nancial practitioners understand and play by the rules of the accounting fi eld. Starting from the assumption that the reader is not familiar with any accounting jargon, Mastering Financial Accounting Essentials presents material in a way that explains the key features of modern accounting step by step and helps you develop an …
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- 978-0-470-39332-1
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