Manajemen Pemasaran (Perspektif Digital Marketing)

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Cet. 1

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978-623-487-632-1

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Teori dan Praktik Analisis Pemarasan Digital

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ISBN/ISSN

9786238120550

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Marketing Management

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ISBN/ISSN

978-93-90996-97

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Digital Marketing

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Ed. 1

ISBN/ISSN

978-623-6081-38-9

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Digital Marketing Strategy: An Integrated Approach to Online Marketing

Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the be…

Digital Marketing: Memperkuat Kapabilitas dan Agilitas Bisnis

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Ed. 1

ISBN/ISSN

978-623-6078-05-1

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Digital Marketing

Edisi

Cet. 1

ISBN/ISSN

978-623-6688-37-3

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Digital Marketing (Tinjauan Konseptual)

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Ed. 1

ISBN/ISSN

978-623-5383-27-9

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No. Panggil

658.84 AYE d

Exploring The Art of Digital Marketing

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ISBN/ISSN

978-93-93810-85-4

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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Manager…

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapte…

Perancangan Model Bisnis Pariwisata

Perancangan model bisnis diperlukan untuk menemukan kembali dan memperbaharui ruang publik, memodifikasi citra destinasi dan mengembangkan industri pariwisata. Praktik perancangan model bisnis sejajar dengan placemaking seperti pemetaan budaya organisasi industri pariwisata. Penempatan desain model bisnis menarik perhatian dan mengkontekstualisasikan makna yang dimaksud dengan dinamika lingkung…

Public Speaking for Engineers: Communicating Effectively with Clients, the Pu…

If you are like many people, the thought of giving a speech to a group of strangers can strike terror into your heart. As an engineer, you know that employers put a premium on soft skills such as public speaking, but you're puzzled about how you can improve your own performance. Shoots Veis understands your predicament. A practicing engineer himself, he often makes presentations to councils, zo…

Essentials of Contemporary Marketing

As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The chann…

Digital Marketing: A Practical Approach

As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purel…

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achie…

B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grip…

Introduction to Google Analytics: A Guide for Absolute Beginners

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers …

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategyuses proven strategies, best practices and anecdotes fro…

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You Abo…

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing―currently utilized with great success on Instagram and YouTube―is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals lookin…

Digital Minds - 12 Things Every Business Needs to Know About Digital Marketing

Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn't always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still in its infancy and th…