Pengangguran menjadi problem krusial di negara-negara berkembang, contohnya seperti di Indonesia sendiri. Selain mengharapkan upaya dari pemerintah untuk mengurangi angka pengangguran, menciptakan lapangan kerja sendiri dan menjadi seorang wirausaha adalah salah satu kunci penting untuk menyerap tenaga kerja baru. Namun, berwirausaha dari nol tidaklah semudah membalikkan telapak tangan. Banyak …
Akuntansi perusahaan dagang sendiri mempunyai mempunyai makna sebuah alur proses yang menggambarkan aktivitas keuangan pada perusahaan dagang, dimulai dari pencatatan transaksi hingga penyajian laporan keuangan perusahaan. Laporan keuangan yang dihasilkan akan berguna sebagai salah satu dasar manajemen perusahaan atau bahkan para pemilik modal untuk mengambil keputusan demi kesehatan keuangan p…
Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the be…
The official review series for the Certified Professional Secretary Examination (CPS)--endorsed by Professional Secretaries International--this guide enumerates important points, outlines procedures step-by-step, highlights situations found in realistic business settings, lists sources for more in-depth study, and illustrates difficult concepts.
Ethical aspects of business and the economy are of increasing concern in business practice, higher education, and society in general. This concern results from significant business scandals and economic crises, such as the financial crisis of 2008 and the following great recession, as well as from pressing current and future challenges for the economy, such as sustainability and globalization. …
This book presents a list of emerging and established companies which have a strong belief in the digital economy and elaborate their unique digital innovations. The companies selected for this book are from a variety of industries, including both Chinese and international leading technology companies such as iflytek, JD.com, IBM and Amazon. A wide range of commercial fields are covered ensurin…
Dale Carnegie Training's unique and powerful approach to leadership development is based on the wisdom and expertise gained from developing leaders longer than anyone else in the marketplace. LEAD! is for new leaders and seasoned leaders alike who want to be effective. Readers will learn how to become a friendlier person, how to win people to their way of thinking, and most importantly, how to …
Filling a gap in the current literature, this book addresses the social approach to the design and use of innovative business models in the digital economy. It focuses on three areas that are of increasing importance to businesses and industry today: social issues and sustainability; digitization; and new economic business models, specifically the sharing and circular economies. The authors aim…
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses th…
This innovative edited collection explores digital business models (DBMs) in theory and practice to contribute to knowledge of how companies, organizations and networks can design, implement and apply DBMs. It views DBMs in a range of contexts and forms, which can be integrated in a number of ways, and aims to inspire and enable academics, students and practitioners to seize the opportunities p…
If you are like many people, the thought of giving a speech to a group of strangers can strike terror into your heart. As an engineer, you know that employers put a premium on soft skills such as public speaking, but you're puzzled about how you can improve your own performance. Shoots Veis understands your predicament. A practicing engineer himself, he often makes presentations to councils, zo…
This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and shar…
Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. Mobile Electronic Commerce: Foundations, Development, and Applications addresses the role of industry, academia, scientists, engineers, professionals, and students in …
Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers …
This book presents the concept of value as the central component to success and longevity of the global ICT industry player, Huawei. It provides examples of how Huawei focuses on customers to pursue sustainable and profitable growth rather than focusing on capital market valuation which is a familiar scenario among Western companies. It is the business departments that are the creators of value…
Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategyuses proven strategies, best practices and anecdotes fro…