Digital Marketing 6.0

Sekarang sudah tidak zamannya lagi pemasaran dilakukan secara konvensional. Laju konektivitas internet membuat pemasaran konvensional tergeserkan dengan digital marketing. Tentu saja, pemasaran secara digital menawarkan berbagai kemudahan bagi pemasar dan pelanggan. Seiring berjalannya waktu, digital marketing pun terus mengalami perkembangan. Buku ini bertujuan menjabarkan seluk-beluk digit…

MAHIR KUASAI INTERNET MARKETING BUSINESS

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978-623-515-111-3

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658.84 NUR m

Problematika Penerapan Aspek Perpajakan dalam Transaksi E-Commerce Antarnegara

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978-623-423-755-9

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E-Commerce : Tinjauan Manajerial dan Jejaring Sosial

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9786236141014

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99 Langkah Sukses Berbisnis E-Commerce

Bosan kerja kantoran? Mau jadi pebisnis online, tapi takut salah langkah? Yuk, pelajari 99 langkah sukses berbisnis e-commerce. Karena punya uang, enggak harus nunggu tanggal gajian. 99 Langkah Sukses Berbisnis E-Commerce - Produsen, marketer, reseller, atau dropshipper? - Mengenal ragam e-payment - Bagaimana cara mendapatkan investor? - Marketing di Instagram, mengapa tidak? - Menentukan ongko…

E-Commerce : Tinjauan Manajerial dan Jejaring Sosial

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978-623-6141-01-4

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E-Commerce dan Internet of Things (IOT)

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978-623-195-244-8

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viii + 240 hlm.; 15,5 x 23 cm.

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Digital Marketing Strategy: An Integrated Approach to Online Marketing

Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the be…

Introduction to Electronic Commerce and Social Commerce

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters) a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI ten new learning outcomes and video exercises added to most chapters. Wherever appropriate, material on Social Commerce…

STRATEGIES FOR E-BUSINESS : Creating Value Through Electronic and Mobil Comme…

This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and shar…

Mobile Electronic Commerce: Foundations, Development, and Applications

Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. Mobile Electronic Commerce: Foundations, Development, and Applications addresses the role of industry, academia, scientists, engineers, professionals, and students in …

Introduction to Google Analytics: A Guide for Absolute Beginners

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers …