Ditapis dengan
Digital Marketing 6.0
Sekarang sudah tidak zamannya lagi pemasaran dilakukan secara konvensional. Laju konektivitas internet membuat pemasaran konvensional tergeserkan dengan digital marketing. Tentu saja, pemasaran secara digital menawarkan berbagai kemudahan bagi pemasar dan pelanggan. Seiring berjalannya waktu, digital marketing pun terus mengalami perkembangan. Buku ini bertujuan menjabarkan seluk-beluk digit…
- Edisi
- Cet. 1
- ISBN/ISSN
- 978-623-164-642-2
- Deskripsi Fisik
- viii + 248 hlm.; ilus.; 14 x 20 cm.
- Judul Seri
- -
- No. Panggil
- 658.872 ASI d
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the be…
- Edisi
- Ed. 1
- ISBN/ISSN
- 978-0-7494-7470-6
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 658.872 KIN d
Digital Marketing: A Practical Approach
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purel…
- Edisi
- Ed. 3
- ISBN/ISSN
- 978-1-315-17573-7
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 658.872 CHA d
B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achie…
B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grip…
- Edisi
- Ed. 1
- ISBN/ISSN
- 978-1-78966-255-9
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 658.802 HAL b
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