Digital Marketing Strategy: An Integrated Approach to Online Marketing

Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the be…

STRATEGIES FOR E-BUSINESS : Creating Value Through Electronic and Mobil Comme…

This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and shar…

Ecommerce Analytics : Analyze and Improve the Impact of Your Digital Strategy

Edisi

-

ISBN/ISSN

978-0-13-417728-1

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

-